{"id":2197,"date":"2020-02-19T19:32:37","date_gmt":"2020-02-19T17:32:37","guid":{"rendered":"http:\/\/gktizein.gr\/blog\/?p=2197"},"modified":"2020-02-19T20:03:11","modified_gmt":"2020-02-19T18:03:11","slug":"%ce%bf%ce%bc%ce%ac%ce%b4%ce%b1-%ce%b5%cf%81%ce%b3%ce%b1%cf%83%ce%af%ce%b1%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-branding-%cf%84%ce%bf%cf%85-%ce%b5%ce%bb%ce%bb%ce%b7%ce%bd%ce%b9%ce%ba%ce%bf%cf%8d","status":"publish","type":"post","link":"https:\/\/gktizein.gr\/blog\/?p=2197","title":{"rendered":"\u039f\u03bc\u03ac\u03b4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf branding \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd"},"content":{"rendered":"<p><a href=\"http:\/\/gktizein.gr\/blog\/?attachment_id=2065\" rel=\"attachment wp-att-2065\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-2065\" src=\"http:\/\/gktizein.gr\/blog\/wp-content\/uploads\/2019\/03\/images-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a>\u039f\u03bc\u03ac\u03b4\u03b1 \u0395\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 <strong>Branding<\/strong> \u03c4\u03bf\u03c5 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03b5 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03c4\u03ae \u03c4\u03bf\u03bd <strong><em>\u03a3\u03c4\u03b7\u03b2 \u0392\u03c1\u03b1\u03bd\u03ac\u03ba\u03b7<\/em><\/strong>,\u00a0\u03b5\u03c0\u03af \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03c4\u03ce\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u0395\u03c1\u03b3\u03b1\u03c3\u03c4\u03b7\u03c1\u03af\u03bf\u03c5 \u03c4\u03b7\u03c2 <strong>Google<\/strong> \u03c3\u03b5 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u039c\u03ad\u03c3\u03b7 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\u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5 \u0395\u039f\u03a4. \u03a0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf (brand positioning), \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03cc\u03c1\u03b1\u03bc\u03b1 \u03ba\u03b1\u03b9 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\u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf -\u03b5\u03be\u03c9\u03c3\u03c4\u03c1\u03b5\u03c6\u03ad\u03c2- \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c4\u03b7\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 Repositioning Greece \u03c0\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b5\u03af \u03c5\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03c4\u03bf\u03c5 \u03a5\u03c0\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03bf\u03c5 \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ce\u03bd.<!--more--><!--more--><!--more--><\/p>\n<p>\u03a3\u03c4\u03b9\u03c2 \u03b1\u03c1\u03bc\u03bf\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 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